Stephanie Bald specializes in trademark litigation, disputes, and strategic counseling. She represents clients in federal courts across the country and before the U.S. Patent and Trademark Office's Trademark Trial and Appeal Board (TTAB). She also handles domain name disputes under the Uniform Domain Name Dispute Resolution Policy (UDRP) and has significant experience managing global trademark portfolios and advising clients on the selection, use, registration, enforcement, and licensing of trademarks.

Stephanie has been named to Managing Intellectual Property's Top 250 Women in IP (2014-2018), named to the World Trademark Review 1000 (2016-2018), and recognized as an "IP Star" by Managing Intellectual Property (2014-2018). According to World Trademark Review 1000, clients describe Stephanie as "a fierce advocate with a wealth of experience" and "a jack of all trades who does a fabulous job in everything." Stephanie "does a stellar job representing her clients" due to her "strategic vision" and "ability to foresee short-term and long-term issues coming down the road." She also possesses "a business-minded outlook, her fundamental understanding of the law is top-notch and, importantly, she is a real joy to work with."

In December 2018, Stephanie was appointed by the U.S. Secretary of Commerce to serve a three-year term on the USPTO's Trademark Public Advisory Committee (TPAC). TPAC is a statutorily created committee that reviews the policies, goals, performance, budget, and user fees of trademark operations and advises the USPTO on these matters. Ms. Bald also has long been active with the American Intellectual Property Law Association (AIPLA), where she has served as the chair and vice chair of the Trademark Law and Trademark Litigation Committees. She is currently the chair of the Subcommittee for Succession and Leadership of AIPLA's Women and IP Committee. Stephanie has spoken and written extensively on a wide variety of trademark issues, including as a contributing author to leading treatises on trademark remedies and TTAB practice and procedure. She is also an Adjunct Professor at American University's Washington College of Law, where she has taught an advanced course on trademark practice and procedure for many years.

Stephanie previously practiced trademark law as an associate and partner at Finnegan, Henderson, Farabow, Garrett & Dunner, LLP in Washington, D.C.
(202) 808-3573


  • Caribe Corp. v. Philips (D.N.J.). After bench trial, obtained finding of no liability in Philips’s favor on trademark infringement claims asserted by Caribe against Philips’s corporate tagline and reversal of TTAB decision finding a likelihood of confusion between the parties’ marks; earlier in the case, obtained summary judgment that Caribe was not entitled to any form of monetary relief on its trademark infringement and related claims.

  • Great Harvest Franchising, Inc., et al. v. Panera Bread Company (W.D.N.C.). Defended Panera in trademark infringement action brought by Great Harvest alleging Panera’s FOOD AS IT SHOULD BE tagline infringed Great Harvest’s BREAD. THE WAY IT OUGHT TO BE. tagline. Case was amicably resolved without any admission of liability by Panera and with Panera continuing to use its FOOD AS IT SHOULD BE tagline.

  • H.D. U.S.A., LLC v. Mayo . (E.D. Wis.) Obtained summary judgment for Harley-Davidson on its trademark infringement and counterfeiting claims, a permanent injunction prohibiting defendants from selling their infringing charms, and an award of $6 million in statutory damages.

  • Represented Aston Martin in litigations to enforce its iconic grille designs (C.D. Cal.).

  • Twin Cities Public Television, Inc. v. RH Reality Check (D. Md.). Represented preeminent Public Broadcasting Service (PBS) affiliate television station in a trademark litigation against RH Reality Check, an online news reporting service focused on gender, race, and political issues regarding use of the mark REWIRE.

  • Amazon Technologies, Inc. v. Wax (Fed. Cir. and TTAB). Successfully challenged an application to register AMAZON VENTURES for various investment and venture capital services using the TTAB’s ACR procedure; earned fame ruling for both the AMAZON.COM and AMAZON marks; prevailed in appeal before the Federal Circuit.

  • Travelers Indemnity Company v. (4th Cir. and E.D. Va.). Obtained summary judgment on cybersquatting claim on behalf of insurance company Travelers, resulting in an order directing the domain name TRAVELLERS.COM to be transferred to Travelers; prevailed in appeal before the Fourth Circuit.

  • Amazon Technologies, Inc. v. Daigle (TTAB). Successfully litigated a cancellation proceeding against WINDOW SHOPPING for, among other things, "information services, namely, providing information on a wide variety of topics," on the ground of genericness under the TTAB's Accelerated Case Resolution (ACR) procedure.

  • H.D. Vest, Inc. v. Herbert Vest (N.D. Tx.). Defeated a motion for preliminary injunction filed by Wells Fargo subsidiary, H.D. Vest, Inc., seeking to enjoin defendant from using his personal name H.D. Vest in connection with his businesses.

  • Caterpillar Inc. v. K Family Shoes Corporation (C.D. Cal.). Obtained preliminary and permanent injunctions prohibiting defendant U.S. retailer and defendant Chinese manufacturer from using of the word marks GAI, GAIERBILLART, GAIERPILLAR, GAIERPOLLAR and the yellow and black color combination for footwear; obtained a damages award of $2,000,000 against Chinese manufacturer, plus attorney’s fees and costs.

  • Yahoo! Inc. v. BelgiumDomains, LLC (S.D. Fla.). Represented Yahoo! in a cybersquatting action involving the registration and use of more than 600 domain names comprised of Yahoo!’s trademarks or variations thereof and obtained a consent judgment and permanent injunction pursuant to a confidential settlement agreement.

  • Oakville Hills Cellar, Inc. v. Vina Casa Tamaya S.A. (TTAB). Obtained dismissal of opposition alleging a likelihood of confusion between the marks MAYA and TAMAYA for wine.


Professional Recognition

  • Named in Managing IP's Top 250 Women in IP (2014-2018).

  • Named in World Trademark Review 1000 (2016-2018).

  • Recognized as among the top legal practitioners in trademark law in the U.S. in Legal Media Group's Expert Guides: Guide to the World's Leading Trade Mark Lawyers (2014-2018).

  • Recognized by Managing Intellectual Property Magazine as an "IP Star" (2014-2018).

  • Recognized by Super Lawyers as one of the Rising Stars for Intellectual Property in the Washington, D.C. area (2014-2018).

  • Named one of D.C.'s Top 40 Lawyers Under 40 by Trending 40 (2016).

  • Nominated “Rising Star IP” by Legal Media Group America’s Women in Business Law Awards (2013).

Professional Activities

  • Adjunct Professor, American University, Washington College of Law (Trademark Practice and Procedure) (2015—present)

  • American Intellectual Property Law Association (Chair, Trademark Law Committee, 2016-present; Vice Chair, Trademark Law Committee, 2015-2016; Chair, AIPLA Trademark Boot Camp, 2015-2016; Chair, Trademark Litigation Committee, 2012-2014; Vice Chair, Trademark Litigation Committee, 2012; Case-Summary Report Coordinator, Trademark Litigation Committee, 2010-2012).

  • International Trademark Association

  • American Bar Association (Section on Intellectual Property Law)

  • District of Columbia Bar Association (Section on Intellectual Property Law)

  • Illinois Bar Association


Select Publications

  • Coauthor. "Motion Practice," in A Legal Strategist's Guide to Trademark Trial and Appeal Board Practice, 2010, 2014, 2016.

  • Coauthor. "Ethical Issues for Trademark Lawyers Practicing Before the U.S. Patent and Trademark Office," Landslide, ABA, Vol. 5, Nov. 5, 2013.

  • Coauthor. "Ethical Issues in U.S. Trademark Prosecution and TTAB Practice," The John Marshall Review of Intellectual Property Law, Winter 2010—2011.

  • Coauthor. "Navigating the TTAB's News Rules: A Survey of Cases Under the New Rules and Their Impact on TTAB Practice and Procedure," AIPLA Quarterly Journal, Winter 2010.

  • Coauthor. "Accelerated Case Resolution: Expedited Litigation for Less Before the TTAB," BNA's Patent, Trademark & Copyright Journal, Nov. 27, 2009.

  • Coauthor. "U.S. TTAB Bars Registration of the Mark A-HOLE PATROL on the Ground that the Mark Is Immoral or Scandalous," Journal of Intellectual Property Law & Practice, June 2009.

  • Coauthor. "2008 Trademark Decisions of the Federal Circuit," American University Law Review, April 2009.

  • "Japonais Restaurant Name and Concept Do Not Have to go Back to Sweet Home Chicago", Journal of Intellectual Property Law & Practice, June 18, 2008.

  • Coauthor. "Establishing Trademark and Unfair Competition Liability," Trademark Infringement Remedies (BNA Books), 2006.

Select Speeches

  • Moderator. “Global IP Protection and Enforcement Strategies,” AIPLA Annual Meeting, Washington, DC, October 28, 2016.

  • Moderator. “Board Practice Tips and Pitfalls,” AIPLA Trademark Boot Camp, Arlington, VA, June 10, 2016.

  • Combating Counterfeits During The Holidays: How Are Government And Industry Working Together To Protect Consumers During The Busiest Shopping Season Of The Year?,” Briefing to Congressional Trademark Caucus, Washington, DC, December 17, 2015.

  • ”Evidence and Accelerated Case Resolution,” AIPLA Trademark Boot Camp, Arlington, VA, 2013-2015.

  • "Ethics for Trademark Attorneys Practicing Before the USPTO," PLI Advanced Trademark Law Annual Review 2014, April 3, 2014.

  • "Ethics for Trademark Attorneys Practicing Before the USPTO,” ABA Webinar, June 18, 2013.

  • "The American Trademark System,” European Trademarks Summit 2011, IBC Legal Conferences, London, June 27, 2011.

  • "TTAB Accelerated Case Resolution, Recent Trends in Trademark Cases,” Strafford Publications, Inc., Webinar, September 29, 2010.


Bar and Court Admissions

  • District of Columbia

  • Illinois

  • U.S. Court of Appeals, Federal Circuit

  • U.S. Court of Appeals, Fourth Circuit

  • U.S. District Court, District of Columbia

  • U.S. District Court, District of Maryland

  • U.S. District Court, Eastern District of Wisconsin


  • American University, Washington College of Law, J.D., cum laude, 2004

  • American University, School of International Service, M.A., International Politics, 2004

  • Denison University, B.A., English Literature, French, summa cum laude, Phi Beta Kappa, 2001